About Us
Born from a love of bread and a passion for quality, we are an international fast-casual bakery and franchise founded in 1988, specializing in French-inspired goods. In addition to chef-inspired cakes, pastries, sandwiches, salads, and signature coffee and tea, we offer a unique experience to thousands of guests daily. Today we have over 4,000 locations worldwide, satisfying cravings and taste buds of all ages and backgrounds.
About Us
Born from a love of bread and a passion for quality, we are an international fast-casual bakery and franchise founded in 1988, specializing in French-inspired goods. In addition to chef-inspired cakes, pastries, sandwiches, salads, and signature coffee and tea, we offer a unique experience to thousands of guests daily. Today we have over 4,000 locations worldwide, satisfying cravings and taste buds of all ages and backgrounds.
WHERE IT ALL BEGAN
Our History
Our History
Our origins were formed in 1945 in the hearth of a small bakery in South Korea named Sangmidang. The spirit of Sangmidang, which is to not leave a single piece of bread unchecked, is still with us 75 years later.
Features
Our Values & Mission Statement
Our Values & Mission Statement
Integrity
We are honest and stay true
to our foundation.
Innovation
We welcome change and eagerly
pursue challenges.
Integration
We value diversity and actively
work together.
“To be the highest quality craveable bakery, obsessed with our guest experience.”
At our core, we’re bakers
More Than a Franchise
More Than a Franchise
We’re more than a bakery-café concept. We have baking expertise that dates back to 1945, which gives us the know-how to manufacture the dough that goes into each and every one of our pastries. We’re a concept creator, franchisor and manufacturer. But at the core, we are bakers.